FITBit

FIT came on the radar screen not too long ago and listed as a buy in some articles. The short question was asked and it appears short interest has risen as the stock has risen, see WSJ link below.

Now, while it is a good thing to do whatever it is you need to do to be motivated to exercise it has been shown that these devices are largely inaccurate. I'm not sure that bothers me as they aren't used to become elite athletes and the inaccuracy isn't leading you to not exercise. The market for wearable tech is growing and the tech will only get better with time, so what to do. I would look for a pull-back and then buy at-the-money-calls for 6-months out. Or, if you are comfortable owning, buy the equity and sell covered calls as it rallies. Just go out-of-the-money or risk a high probability of having the stock called away.

blogs.wsj.com/moneybeat/2015/07/17/short-sellers-circle-shake-shack-fitbit-and-etsy/?mod=yahoo_hs

Happy Trading!

GOOG

If you search the blog for our plays in Google over the past you will see we had some successful strategies. One was to buy the 600$ calls around three-months out when GOOG dropped below 600 and sell when it rose above 600. This strategy was fairly repeatable. Now, given what GOOG is doing analyst have bumped the target to north of 800. We are looking at purchasing 6-month out or more $700 strikes.

See the link below for more info...

finance.yahoo.com/news/key-analyst-sees-over-20-183846614.html

New Questions

I have a question about contracts to Jan 16 or Jan 17.  If you are in the money and the whole year goes by but you have 2 more months left in the contract - do you start losing money?
 
I was thinking about FIT.  It's hot right now and it might have a good ER.  My only concern is that, I think they are going to short this out.  What do you think?

Hedging for the week

Using SPY Puts at the money tomorrow a.m. for possible Wednesday hedge against the Fed tapering...

Happy Trading...

Leap Frog

In LF Jan 2015 7.50 Strike Calls @ 7.50.

Happy Trading...